Immersive Innovation, Web3, XR e AI: Nuove Espressioni ArTechs per le Arti

Guarda la registrazione dell'incontro con Elisabetta Rotolo che si è tenuto in STEP FuturAbility District nell'ambito del programma scientifico culturale.

The talk will address the definition of XR, the Metaverse, Web3, NFTs, AI and how they cross over in the creation of new languages for creating innovative experiences for the arts. More specifically, new trends and international case studies will be addressed to provide an overview of the changes taking place in the arts and entertainment sector, exploring how these technologies are redefining creativity and artistic expression.

Elisabetta Rotolo is a business strategist and brand management executive, creative and executive producer, art director, interior architect and keynote speaker, with international experience in XR, spatial computing, virtual worlds, immersive art and the Metaverse. She is CEO and founder of the MIAT Multiverse Institute For Arts and Technology and has created the first creative and educational hub that includes an immersive academy to train the talents of the future with emerging technologies and an immersive studio to produce immersive research-based experiences, including for Web3 and the Metaverse. She has over 20 years of experience as a Global Chief Marketing Officer, Director of Corporate Communications and Strategic Consultant in Brand Management, Marketing, Communications, Innovation and Change for global organisations such as the State of New York, Omnicom Group, Walt Disney, Mattel, Heinz, Plasmon, Italian Railways and the Olympic Games. She is a popular speaker. She has spoken at the VR/AR Global Summit, Bocconi University, the Police Academy, the Italian Army, the Immerse Global Metaverse Summit, Stereopsia, AWE, Artissima, the Gatheverse Global Summit, the ITTV global Festival, the Venice Biennale and many other venues. She is a contributor to Artribune, a member of OnLive Campus, a board member and Italian representative of Euromersive, the European federation of XR professionals. She graduated in Interior Architecture and holds an MBA from the University of Liverpool and was awarded Student of the Year in 2016-2017.