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The importance of purpose for future talent
Workshop
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This activity is only available in italian
Understanding the meaning of 'work' is more important than ever. In the era of the “Great Resignation”, Purpose is one of the essential tools for understanding the true identity of organisations, but not only. It is a tool that, beginning with listening, helps leaders of the present and future define who they are and what their role is in the world.
We will tell the STEP talent of today and tomorrow stories about entrepreneurs and organisations who, by working on their Purpose, their 'why’, were able to overcome adversity, redefine their ambitions and drive innovation
Francesco Guidara is Partner and Associate Director of Boston Consulting Group (BCG), where he follows activities related to Purpose, Corporate Marketing and the ESG Narrative. At BCG, he was Director of Marketing and Business Development for the IGTI system (Italy, Greece, Turkey and Israel) for 8 years. He has been involved in financial communication and disclosure governance for many years, teaching it at the Faculty of Economics of La Sapienza University in Rome.
A professional journalist since 1996, he was chief editor of Class CNBC, overseeing its launch in Italy and responsible for the Class group’s Corporate Televisions. Previously he was a journalist for Mediaset and L’Espresso.
He has a degree in History and Political Science and an MBA from Bocconi University in Milan.
By Boston Consulting Group (BCG).