Algocracy and the tools for countering the overwhelming power of algorithms

In the digital age we are not users but products. Platforms use us: they collect our data and profile us to sell more. All of this to the detriment of our privacy, often also putting our reputation and security at risk.

Is there anything we can do to counteract this overwhelming power? Technology is both the problem and, if we want it, the solution: for every piece of software that exploits us (some even talk about 'digital surplus value'), there are others, often free, that allow us to regain control over our digital lives. Digital marketing and online advertising also exploit users' cognitive biases to sell more: what are their tricks and how can we combat them?

This talk lifts the lid on algocracy and explores its future evolution.

Gianluigi Bonanomi, born in 1975, is a consultant and trainer on digital communication. After graduating with a thesis on online relationships in the early 2000s, for a dozen years he worked in the computer publishing industry as a professional journalist (Computer Idea and others). He has written a number of essays and manuals on digital culture, the Internet and social media for various publishers, including Mondadori, FrancoAngeli and Hoepli, and is editor of Ledizioni's “Fai da tech” series.

He is currently involved in corporate training on digital communication (strategic use of LinkedIn in particular) for various digital training organisations, including the Fastweb Digital Academy, and is CEO of startup Link&Lead. He is a full professor of Net Marketing at the SantaGiulia Academy in Brescia.
Sito Web: www.gianluigibonanomi.com